Distribution

Sustainable Times has a circulation of 12,000 copies and is available at over 350 locations in the Madison area, as well as the counties of Dane, Iowa, Jefferson, Richland and Sauk.

Deadlines and publishing dates

The Sustainable Times is published the fourth Wednesday of every month and labeled for the following month. Advertising deadlines are the preceding Fridays.

Print-ready ads need to be sent electronically in hi-res PDF or 300 dpi or higher res JPG format to: g.zens@tds.net

Art Requirements

Please review the following information about art requirements. These rules must be adhered to in order to ensure the best quality print of your ad. Sustainable Times is not liable for poor print quality when ads or materials for ads are submitted that do not follow these guidelines.

• All images & logos submitted must be in hi-res PDF or 300 dpi or higher res JPG format.
• Vector based ads (made in InDesign, Illustrator, Quark) print crisper than pixel-based ads (Photoshop).
• The ad and all its materials must be in CMYK mode.
• All blacks used in the ad must be 100% K, not a combination true black.
• Best quality results from simpler colors. Use as few color channels as possible per color when choosing colors for your ad. Example: You will get a crisper print with a 2 channel blue than a 4 channel blue.
• Do not use reverse type. If it must be used, use as large a font as possible.
• Do not use spot colors.

For more information on art requirements, please contact George Zens at (608) 516-4464 or e-mail g.zens@tds.net

2010 Advertising Rates

Please see the attachment for the current rates.

Website Advertising

The Sustainable Times is also available online (www.sustainabletimes.net). Advertisers in the print edition will automatically receive the same ad in the web edition, as well as a link to their homepage, at no extra cost.