Distribution

Sustainable Times has a circulation of 12,000 copies and is available at over 350 locations in the Madison area, as well as the counties of Dane, Iowa, Jefferson, Richland and Sauk.

Ad Design

Sustainable Times offers free ad design services to all our advertisers for all ad sizes, both for new ad design and revisions for all advertisers that turn in their requests and materials prior to the monthly ad design deadline.

Advertising deadline is the last Friday of the month prior. Example: For the March 2009 issue, the deadline is Friday, February 28, at 5pm.

Print-Ready Ads

Ads that do not need ANY design assistance and can be sent print-ready must be received by 5pm the last Friday of the month prior. Example: For March 2009 that is Friday, February 28 at 5pm.

Print-ready ads need to be sent electronically in hi-res PDF or 300 dpi or higher res JPG format to: g.zens@tds.net

Art Requirements

Please review the following information about art requirements. These rules must be adhered to in order to ensure the best quality print of your ad. Sustainable Times is not liable for poor print quality when ads or materials for ads are submitted that do not follow these guidelines.

• All images & logos submitted must be in hi-res PDF or 300 dpi or higher res JPG format.
• Vector based ads (made in InDesign, Illustrator, Quark) print crisper than pixel-based ads (Photoshop).
• The ad and all its materials must be in CMYK mode.
• All blacks used in the ad must be 100% K, not a combination true black.
• Best quality results from simpler colors. Use as few color channels as possible per color when choosing colors for your ad. Example: You will get a crisper print with a 2 channel blue than a 4 channel blue.
• Do not use reverse type. If it must be used, use as large a font as possible.
• Do not use spot colors.

For more information on art requirements, please contact George Zens at (608) 516-4464 or e-mail g.zens@tds.net

2009 Advertising Rates

Please see the attachment for the current rates.

Website Advertising

The Sustainable Times is also available online (www.sustainabletimes.net). Advertisers in the print edition will automatically receive the same ad in the web edition, as well as a link to their homepage, at no extra cost.